Valued Opinions

The delivery included the logo, wordmark, color palette, recommended typeface family, as well as, development of a new UI framework and continuous production of brand assets, etc.

Branding-UI/UX-Motion-Print-Web-Illustration

Legacy Brand
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Legacy Website
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Logo
The logo was developed to be modern and timeless. It is a distinctive mark and brand that seeks to present Valued Opinions as a forward-thinking, professional organisation. The logo exists in various brand and language versions.
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Typography
The Valued Opinions brand pairs the boldness of Lato with the friendliness of Roboto Condensed, for an elegant and approachable combination that embodies the spirit of the brand values.
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Web Anatomy
Valued Opinions offers a wide variety of surveys to general consumers and the opinionated. The Valued Opinions aesthetic demonstrates the effects of being rewarded and the diversity of the panels with lifestyle images of content individuals and groups. The websites uses modular design elements to increase conversion and create hierarchy between functions.
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Marketing Campaign
Created assets for a multichannel marketing campaign including emails, motion graphics, website assets, social ad banners, etc.
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Illustrations & Banners
Various assets created for engagement emails.
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Social Media
Social media assets developed for the Valued Opinions Facebook page.
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Recruitment Assets
Promotional assets developed for recruitment campaigns and conferences including emails, motion graphics, website assets, brochures, etc.
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