The delivery included the logo, wordmark, color palette, recommended typeface family, various marketing material as well as, the development of a website.
An established, traditional vascular surgeon with the latest technology and knowledge at his dispense. The logomark focuses on creating an abstract representation of the brand and services. The contrast between the organic typeface and the clean futuristic lines of the symbol achieve just that.
The shape symbolizes the continuously moving cardiovascular system as well as the initials, "gb."
There are two marks as well as logos, the primary and secondary. The primary mark is for online usage whereas the secondary, due to its single color design, for print.